Sue Fritz entered the insurance and financial services industry in 1998 and founded Fritz Financial & Consulting Services in 2006. In 2016 she expanded her practice with FL licensing and enjoys the Panama City Beach area. Sue enjoys relating financial planning to her award-winning landscaping and gardening!

Sue’s passion is to work with her clients to identify the proper coverages and investments to ensure their families are protected.

As life and business situations change, Sue services her clients with consulting, leadership and coaching.

Sue’s mission is to enthusiastically, passionately and professionally share her knowledge and understanding of the industry. Her specialty is accurate identification of insurance gaps and coverages, financial needs, and knowledgeable assistance for your more predictable and secure future.

Sue holds seven designations, including a CLU (Chartered Life Underwriter) and ChFC (Chartered Financial Consultant) which are professional designations granted by The American College to individuals who are dedicated, qualified, experienced and ethical.  A ChFC, CLU prepares a plan for the protection you need throughout your lifestyle changes, giving you the protection you deserve.

Sue is licensed to sell insurance and annuity products in Michigan and Florida.

Gardening for the future is not only her business analogy but also her favorite hobby, and her Michigan office is an award-winning landscaping site.

Sue has been married for over 35 years, is the proud mother of two adult children, and loves spending time with her seven “grand darlings.” She is also actively involved in volunteering through her church and in her community.